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Marketing to Generation Alpha in Malaysia
Marketing to Generation Alpha in Malaysia
Are you ready for the next generation of Malaysian consumers? Here's how your brand can target Generation Alpha.
Oct 26, 2022
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23 min read
Keeping Consumer Confidence After a Pandemic
Keeping Consumer Confidence After a Pandemic
Consumers continue to spend online after the COVID-19 pandemic, the question is what can retailers do to maintain consumer confidence?
Oct 11, 2022
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10 min read
eCommerce Malaysia: Our Guide to This Dynamic Market
eCommerce Malaysia: Our Guide to This Dynamic Market
Malaysian eCommerce market is booming after the Covid wave. Learn the nuances of consumer purchase behaviour and discover how to succeed in one of the fastest-growing economies in the world.
Jun 1, 2022
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12 min read
APAC Marketing Trends That Brands Should Leverage On
APAC Marketing Trends That Brands Should Leverage On
APAC marketing challenges, strategies, and trends that marketers and brands can look forward to in 2022 and beyond.
May 31, 2022
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15 min read
Food Consumption Patterns in Australia: How Covid Changed Food Trends
Food Consumption Patterns in Australia: How Covid Changed Food Trends
Over the past 18 months, the COVID-19 pandemic has brought about a significant change in how Australians live day-to-day and consume and buy food.
Apr 30, 2022
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11 min read
What is ROAS? How to Calculate Return on Ad Spend
What is ROAS? How to Calculate Return on Ad Spend
Maintaining a profitable affiliate program can be a daunting task, and it can be easy to only focus on growing top line revenue.
Mar 22, 2022
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14 min read
Ecommerce Fashion in Malaysia
Ecommerce Fashion in Malaysia
Malaysia’s fashion industry has changed dramatically in recent years, with both shopping habits and trends evolving amid the pandemic.
Mar 21, 2022
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19 min read
Embracing Omnichannel Retailing
Embracing Omnichannel Retailing
Omnichannel retailing allows retail businesses to grow their brand presence & increase sales. Learn how to create an omnichannel strategy for maximum ROI.
Mar 1, 2022
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14 min read
20 Southeast Asian eCommerce Marketing Calendar Dates to Know in 2022
20 Southeast Asian eCommerce Marketing Calendar Dates to Know in 2022
Here are the key eCommerce calendar dates in Southeast Asia that advertisers should plan for and the origins of these dates.
Feb 2, 2022
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25 min read
The Importance of Building Brand Trust Online
The Importance of Building Brand Trust Online
We look at how prioritising brand trust can increase marketing receptiveness, build loyalty with existing customers, and drive new business for brands.
Aug 30, 2021
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11 min read
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