While the history of influencer marketing is full of iconic influences - think Santa Claus and Marlboro Man - social media influencers now rule the roost.

Nov 2, 2023 · 17 min read

Check our guide on using the power of colour psychology in marketing, Including our tips on choosing colours, what colours say about a brand, and more.

Oct 26, 2023 · 29 min read

A loyal community can help drive traffic and engagement for content creators. Explore 10 effective community building strategies for content creators in 2023.

Oct 23, 2023 · 17 min read

eCommerce or affiliate marketing, which Is better? Learn about the benefits of each and how to leverage these robust online business models to drive revenue.

Jun 1, 2022 · 17 min read

We look at what advertisers need to consider for mobile shopping, fraud and why mobile attribution is important.

Aug 13, 2020 · 6 min read

Creating a routine for the management of your affiliate activity is key for ensuring the smooth running of your account and to aid in fraud prevention.

Mar 17, 2020 · 3 min read

Continuing our Discovery Series we will be looking at a feature within the Commission Factory platform that can assist with passive affiliate recruitment.

Feb 25, 2020 · 3 min read

Using custom or dynamic commissions is a powerful way for advertisers to prioritise sales, while also rewarding affiliates at the point of conversion.

Feb 18, 2020 · 4 min read

As part of our Discovery series, we will be highlighting one of our often overlooked productivity tools - the affiliate deep-linking Chrome Extension.

Feb 14, 2020 · 2 min read