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Home Affiliate Marketing eCommerce Marketing Guides News and Events
Affiliate vs Referral Programs: What's the Difference?

Affiliate vs Referral Programs: What's the Difference?

We explore the similarities and differences between affiliate marketing and referral marketing to help you decide which is right for your business.
Feb 3, 2022 · 25 min read
Publisher Spotlight: humm

Publisher Spotlight: humm

In a first-to-market publisher spotlight, humm, a Buy Now Pay Later solution, tell us about their vision & benefits for advertisers who partner with them.
Jan 20, 2022 · 4 min read
Diversify Your Affiliate Program: Why It's Crucial for Long-Term Success

Diversify Your Affiliate Program: Why It's Crucial for Long-Term Success

We take a closer look at affiliate diversification and how its application to an affiliate program will help build a platform for success for a brand.
Jan 17, 2022 · 13 min read
Awin appoints former Alibaba General Manager, David Lloyd, as Chief Customer Officer

Awin appoints former Alibaba General Manager, David Lloyd, as Chief Customer Officer

Awin’s first CCO joins the network with previous experience at Alibaba and Google and will oversee every aspect of Awin’s customer experience.
Jan 12, 2022 · 3 min read
5 Steps to Making an Addictive Podcast

5 Steps to Making an Addictive Podcast

Creating an addictive podcast may seem like hard work. But with the focus and the proper steps, one can easily create a podcast that earns money.  
Dec 10, 2021 · 10 min read
Publisher Spotlight: Her Black Book

Publisher Spotlight: Her Black Book

In a first-to-market partnership, we speak to Sali Sasi, Creator of Her Black Book, an app that helps women maximise their time discovering new products.  
Nov 30, 2021 · 9 min read
Case Study: Harris Scarfe and Its Perfectly Aligned Campaign Strategy

Case Study: Harris Scarfe and Its Perfectly Aligned Campaign Strategy

A seasoned retailer demonstrates how strategic partnerships, clever EDMs, and an acute understanding of customers can lead to a successful campaign.  
Nov 25, 2021 · 5 min read
Case Study: A Week of My Muscle Chef Meals

Case Study: A Week of My Muscle Chef Meals

My Muscle Chef pairs with local Sydney influencers to demonstrate how brand and publisher fit is crucial to a campaign’s success.  
Oct 28, 2021 · 7 min read
Cost Effective Revenue Increases Through Cashback

Cost Effective Revenue Increases Through Cashback

A high-end fashion brand partners with Cashrewards in Q4 2020 to drive increase revenue during a highly competitive time of the year. 
Oct 13, 2021 · 3 min read
Consumer Online Spending Trends: 2020 vs 2021

Consumer Online Spending Trends: 2020 vs 2021

What did consumers spend on during the COVID-19 lockdown? Here's our snapshot of the top product categories during the 2021 Sydney lockdown.
Sep 30, 2021 · 10 min read
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