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Jan 12, 2022 · 4 min read

Awin appoints former Alibaba General Manager, David Lloyd, as Chief Customer Officer

Global affiliate marketing platform Awin has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision.


In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams.

With previous roles at Alibaba and Google, David brings valuable digital marketing, retail, and tech experience to support Awin’s ambitions. David joined Alibaba in 2016, quickly progressing to UK and Nordics Managing Director, and then to General Manager UK, Netherlands, and Nordics. David played a crucial role in growing the group's operations in the region, working with hundreds of European brands across eCommerce, payments and cloud. 

Awin’s decision to appoint a Chief Customer Officer comes after a successful first year under CEO Adam Ross’ leadership, with the company generating 22bn AUD in revenue for its advertiser clients, achieving double-digit growth every month of 2021. David's appointment will help Awin take the next steps in its vision to become a truly customer-centric martech platform, empowering businesses of any size to partner and grow together. 

Adam Ross, CEO at Awin says

“After an extensive search, we’re delighted to welcome David as our fourth board member. As I outlined when I became CEO, I have ambitious growth plans for Awin and the value we offer our customers. An integral part of this is building on our customer-centric approach to make sure it’s something that is truly embodied by our staff and felt by our customers at every touchpoint with Awin. While David’s notable background speaks for itself, what really impressed us was his understanding of what Awin wants to achieve and his ideas and motivation to contribute to that in what will be a pivotal role.” 

David Lloyd, CCO at Awin comments

“It’s an exciting time to join Awin as it continues its ambitious transformation. What attracted me to the role is Awin’s drive to always do better, both for its staff and its customers. While it would be easy to relax after another phenomenal year of growth, Awin wants to capitalise on increased investment in affiliate marketing partnerships, and bring the benefits to even more businesses that need profitable, risk-free solutions tailored for any marketing challenge. I look forward to joining a fantastic team and leveraging my experience to further optimise Awin’s customer journeys, putting the customer’s needs at the heart of every interaction they have with us.” 

David joins Awin’s Executive Board alongside Chief Executive Officer Adam Ross, Chief Technology Officer Peter Loveday and Chief Financial Officer Virpy Richter.  

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