Singapore’s fashion scene is vibrant, diverse, and competitive. It is shaped to a great extent by the influence of its multicultural population comprising several ethnic communities, as well as its status as one of the world’s most significant financial hubs. This makes the city-state an early adopter of global fashion trends.
Fashion is a top-selling product category in eCommerce, according to Singapore’s eCommerce market trends.1 This makes it important for anyone involved in the marketing or selling of fashion products or fashion-related content to stay on top of the latest fashion trends in Singapore.
This article discusses this trend and other fashion trends in Singapore in 2024.
Table of contents:
- Singapore Fashion Statistics and Market Size
- Fashion Trends in Singapore in 2024
- Top Trending Fashion Products in Singapore
- Final Thoughts
Singapore Fashion Statistics and Market Size
Singapore is one of the leading fashion hubs in the Asia-Pacific region, primarily on account of its high-income, fashion-conscious population. The average household per capita disposable income in Singapore stands at $ 32,930 in 2024.2
At the same time, the number of users in Singapore’s fashion market is projected to reach around 5.7 million by 2028.3 In 2024, the user penetration is at 73.7%, and it is expected to reach 93.3% by 2028. The average revenue per user is forecasted to be $ 247.40.
The term fashion here includes apparel, footwear, and accessories. Of the three, apparel is the largest section within the fashion market. In 2024, the projected revenue for Singapore’s apparel market is $ 2.68 billion, while the market is expected to grow at a compound annual growth rate (CAGR) of 3.37% from 2024 to 2027.4
High-end fashion has become more accessible because of the high eCommerce penetration rate and availability of multiple popular payment methods in Singapore.5
Fashion Trends in Singapore in 2024
Singapore is a fashionista’s paradise as it’s a duty-free shopping destination and offers easy access to hundreds of international brands. The local brands are top-notch as well.
Singapore’s fashion is influenced not just by its geographical and cultural proximity to China, South Korea, and Japan, but also global fashion trends from the west.
Some of the main Singapore fashion trends for 2024 are:
Sustainable fashion is a trend that is dominating many high-income markets across the globe, and Singapore is at the forefront of this trend. Using leftover fabrics and upcycling are becoming popular among manufacturers, designers, and consumers alike.6 Clothes made using eco-friendly materials such as organic cotton, recycled polyester, and bamboo are also increasingly being preferred by consumers in Singapore.
According to YouGov, one in five, or 20% of Singaporean consumers prefer to buy clothes only from sustainable brands, with the majority saying that they do not mind paying extra for good quality products.7 Another survey by Fashion Revolution Singapore notes that 60% of consumers are willing to pay more for sustainable brands.8
Like most best-selling products in Singapore, major sustainable brands are available online. In fact, e-commerce is driving the consumption of sustainable fashion.9
This trend is expected to continue in 2024 and beyond as well.
Street Style Fashion
Singapore’s street-style fashion is vibrant and evolving. It blends global and local styles, incorporating cultural influences.10 It is also comfortable and bold, and this fashion reflects the individuality and unique fashion of each person.
For example, Singapore has emerged as a major hub for sneaker culture that originated in North America.11
Gen-Z’s established independent fashion labels are defining street-style fashion in Singapore. Their collections are diverse, eclectic, and experimental. 12
Social media, in particular, plays a major role in influencing street fashion as young Singaporeans absorb influences from various parts of the world through social media platforms such as Instagram and TikTok.
According to the latest Singapore social media stats, nearly every Singaporean citizen uses some form of social media, opening up the country to a diverse range of fashion influences from across the world. 13
Gender Fluid Fashion
Gender-fluid fashion is increasingly gaining traction in Singapore. It allows both men and women to express their identities without conforming to traditional boundaries.
Three out of six male Singapore fashion influencers told The Straits Times that they shop in the women’s section of popular fashion retailers because, according to them, clothes there have “nicer designs” and “better fit.” 14
Women, on the other hand, are increasingly buying from the men’s section to create the “androgynous” look.
In 2024, gender-fluid fashion is most likely to gain mainstream acceptance, with Gen-Z leading the way. They do not want to stick to the traditional binary concepts of clothing and style.
Both local and international fashion brands will define this fashion trend in Singapore. Some of the popular brands for gender-defying fashion include GRAYE, Nomcore, Uniqlo, United Hart, and Seeker Retriever.15
Sheer White Clothing
Sheer fabrics have dominated runaways over the last few years. This year, too, this fashion trend will continue, but with a white twist. White dresses in various forms of transparencies will be in vogue in 2024. 16
White is also the colour of Spring-Summer 2024 fashion.17 So, in addition to sheer fabrics, denim, blouses, and skirts, especially the classic maxi skirt in sheer white will be much in demand.
Top Trending Fashion Products in Singapore
We look at the top trends in all three fashion categories below:
Low-Rise and Slouchy Jeans
Low-rise jeans and slouchy jeans were all the rage back in the early 2000s, coinciding with the peak of hip-hop and rap culture. They are now making a big comeback in 2024. For women especially, sagging pants are a hot fashion item, especially as they feel comfortable, and can be worn with equal ease by women of all sizes.18
Another early 2000s trend popular in Singapore are dazzling metallic dresses for women. Revived by Beyonce in 2023, this pattern is especially popular for maxi dresses and camisoles. Singaporean women prefer style and comfort, so shorts and t-shirts, maxi skirts, and dresses made of linen, viscose, and cotton fabrics are always in vogue.
Floral clothing is another retro trend that is making a comeback in 2024. Popular especially in the 70s and 80s, over-the-top floral clothing is getting a twenty-first century twist this time with three-dimensional floral patterns that add more zest to the fabric.19 Florals will especially dominate every new collection this season when combined with peach fuzz, a soft pinkish-orange hue that has been declared by Pantones to be the colour of the year for 2024.20
Singaporeans love their luxury handbags from Hermes Birkin, Gucci, Louis Vuitton, Saint Laurent, Acne Studios, Tom Ford, and Chanel. But its local It bag brands, such as Charles & Keith, Photo Phactory, and B'Lou Official, are equally loved by Singaporeans. 21
The bags dominating the Spring 2024 runways include canvas tote bags, woven bags, quilted bags, oversized bags, circular-shaped bags, and envelope clutches. In general soft and sporty bags made from recyclable and biodegradable materials are going to be more popular in 2024.
In 2024, the revenue from Singapore’s handbags market is expected to be $ 373.40 million.22 The country’s affluent consumer base and their preference for luxurious fashion accessories will continue to fuel the demand for designer bags in Singapore.
For a country of a little over 5 million people, Singaporeans buy a lot of shoes. In 2024, the average Singaporean owns 5.08 pairs of shoes.23 More than 22 million pairs of shoes are sold every year in Singapore each year, and this number is expected to go up to 35.53 million pairs by 2028.
Meanwhile, the projected revenue from the footwear market in 2024 is expected to touch $1.14 billion.
Non-luxury brands dominate Singapore's footwear market. In 2024, Singaporeans are increasingly gravitating towards sustainable and eco-friendly options. Some of the popular eco-friendly footwear brands in the city-state include Allbirds, Indosole, Veja, Muni Muni, and Etiko.24 However, leather footwear will continue to hold on to its stable market share despite the shift towards sustainable footwear.
The footwear trends seen on the runways of the 2024 spring-summer season include strappy sandals, boots, elegant heels and pumps, embellished flip flops, and footwear in woven designs.25
Singapore’s fashion scene is going to be exciting in 2024. Sustainable fashion will increasingly influence fashion choices, and millennials and Gen-Z will drive the acceptance of gender-fluid clothing.
At the same time, affiliate marketing will continue to be a major strategy in the playbook of content creators and brands alike.
Commission Factory is the APAC region’s largest affiliate platform, working with over 800 of the world's biggest brands and over 40,000 affiliates and content creators. Our partnership marketing platform allows advertisers and publishers to create effective campaigns, build win-win partnerships, and maximise revenue.
Fashion outlet or fashion label, contact us to improve your reach and be the fashion trendsetter in 2024.
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- Disposable Income- Singapore | Statista
- Fashion – Singapore | Statista
- Apparel - Singapore | Statista
- 5 Most Popular Payment Methods in Singapore | Commission Factory
- Fashion Forward in Singapore | Financial Times
- Sustainable Shoppers in Singapore | YouGov
- Sustainable Fashion in Singapore: Challenges, Solutions, and Opportunities for Entrepreneurs | GCPIT
- Best-Selling Products in Singapore 2023 | Commission Factory
- Rising Singaporean Gen Z Streetwear Brands to Look Out for in 2023 | Snkrdunk Magazine
- Sole searching: Decoding the latest sneaker trends sweeping Singapore and Asia | Prestige Online
- Fashioned by Gen Z: Young entrepreneurs who make and sell streetwear | Straits Times
- Singapore Social Media Statistics and Facts | Commission Factory
- Look ahead to 2024: Gender-fluid fashion on the rise | Straits Times
- Genderless fashion brands to know right now | Her World
- 6 Fashion Trends to Try in 2023 | Lo Officiel Singapore
- 8 of the hottest fashion trends to try for your spring-summer 2024 looks | Life Style Asia
- The triumphant return of sagging pants — on women | The Washington Post
- The Top Fashion Trends for 2024 | ET Online
- Peach Fuzz Is Pantone’s Color of the Year for 2024 | Smithsonian Magazine
- Popular It Bags In Singapore Under $100 | Women’s Weekly
- Handbags – Singapore | Statista
- Footwear – Singapore | Statista
- Eco-friendly footwear brands you can find in Singapore | Viable Earth
- The best shoes spotted on the spring/summer 2024 runways | Vogue