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Dec 9, 2020 · 9 min read

Why Twitch Influencers Should Consider Affiliate Marketing

In this article, we explore Twitch’s phenomenal growth and how publishers can capitalise on it in 2021, particularly as it may not be an obvious choice for affiliate marketers.

Twitch and affiliate marketing

What Is Twitch?

Twitch is one of the largest and fastest growing online streaming platforms, featuring 3.8 million broadcasters and reaching an audience of 15 million unique daily viewers1. Twitch’s growth has rapidly accelerated since Amazon’s acquisition of it in 2014 for $1 billion.

The platform primarily features video game content, allowing streamers to broadcast their gaming sessions to a live audience and engage with their viewers through live chat. With 140 million monthly viewers, and over 1 million concurrent viewers, Twitch is rivalling and even surpassing the viewership of major network television channels such as CNN and MSNBC2.

Twitch has incorporated video advertising into a large portion of their streamers’ content, but there are a number of other ways for streamers to use other marketing channels, such as affiliate marketing, in their streaming sessions. 

Becoming a Twitch Affiliate with Commission Factory

Before beginning affiliate marketing on Twitch, affiliates need to first set up their own Twitch account and begin streaming content. Affiliates can follow these steps:

  1. Review the Twitch community guidelines.
  2. Select the Preferences tab in the Creator Dashboard. 
  3. Provide any general information necessary for registration.

Setting up an account is fairly straightforward. Once affiliates have registered with Twitch, they can prepare to start streaming.

How Affiliates Can Start Streaming on Twitch

To start streaming, affiliates must enable two-factor authentication. Once affiliates have created a Twitch account, they can use a desktop computer to log in and enable two-factor authentication under their security settings.

Which Software to Use for Live Streaming on Twitch?

To begin broadcasting on Twitch, affiliates will need to decide what broadcasting application they want to use. Moreover, if broadcasting from a desktop computer, beginners should take care to start with software encoders unless they have hardware encoders available.

Some of the more popular software encoder options include:

  • OBS Studio - OBS (Open Broadcaster Software) is a free and open-source software for video recording and live streaming. The top choice for many novice creators, OBS Studio provides real-time source and device capture, along with cross-platform compatibility.
  • Streamlabs OBS - Streamlabs OBS is a broadcasting software that is powered by the backend of OBS. It offers a simplified version of OBS design, and includes a host of features aimed at improving the visual appeal of a stream and boosting viewer engagement. 
  • XSplit - A trusted streaming and recording software for gaming, presentations and live events, XSplit offers broadcasting functionality while taking advantage of Live TV features that anyone can learn to master.
  • vMix - vMix is an advanced live video production software solution with features including live mixing, switching, recording and live streaming.

Each software has its own pros and cons, so affiliates should do their research before making. For more options, affiliates can also take a look at Twitch’s streaming software suggestions.

How Can Twitch Streamers Use Affiliate Marketing?

Twitch streamers are just like any other influencer, engaging their audience and sharing insights into relevant products and services. One major difference is that Twitch streamers are constantly engaged with their viewers through the live chat functionality and this creates a highly involved relationship between the viewer and streamer. 

For streamers that are looking to monetise their content, an affiliate network can provide access to a large number of brands that resonate with their audience. Affiliate offers and links allow streamers to recommend relevant products and services, without disrupting their content or interrupting the stream with traditional video ads. 

Through an affiliate program, streamers will be paid on a commission-per-conversion basis, which resonates well with Twitch viewers, as supporting streamers is often a consideration among them. Twitch subscriptions are paid to Twitch and the streamer, and affiliate relationships allow viewers to support content creators they follow by making purchases through affiliate links and offers. 

 Commission Factory currently supports over 600+ brands  Providing ample opportunity for streamers to promote offers to their audience. Through a Commission Factory affiliate account, streamers can also access affiliate tracking links to further engage their audience.

Who Should Consider Becoming a Twitch Affiliate

Any streamer on Twitch who is looking to monetise their content should consider using an affiliate network. The more engaged and established the audience, the greater the chance of success and the greater the revenue that can be made. 

Commission Factory is an option for streamers who are looking to tailor their content and advertise brands that resonate with their audience. To learn more about what is provided for affiliates and advertisers at Commission Factory, visit our FAQ.

Why Commission Factory Could Be a Good Option for Twitch Affiliates

Commission Factory’s platform has several features which any Twitch streamer could find beneficial:

1. Free Affiliate Accounts

Commission Factory is completely free for publishers and streamers and allows any streamer, big or small, the opportunity to apply to partner with relevant brands. 

2. Hundreds of Online Brands

With over 600 brands on the Commission Factory network, streamers will have access to a wide array of partners to promote. 

3. Real-time Reporting and Platform

Commission Factory’s platform populates data in real-time, allowing content creators to see click data, transactions, commissions earned and more, all within one platform. 

4. Brand Offers and Promotions

Twitch streamers who partner with brands on Commission Factory can receive custom codes, discounts and promotions to share with their audience. These offers can be set up as “Clickless Codes” which awards streamers a commission if the code is ever used by any consumer.

How to Become a Twitch Affiliate with Commission Factory

To become an affiliate on Commission Factory and promote through Twitch, streamers will need to apply as an affiliate

Opening a Commission Factory affiliate account is completely free and does not incur fees. Once approved into Commission Factory’s network, affiliates can then select brands they wish to promote, and apply to their programs.

For new and existing affiliates, it is required to have the Twitch channel listed as a traffic source in their Commission Factory affiliate account. To learn more about how to add or update traffic sources, publishers can visit our help centre article

Tips for Becoming a Twitch Affiliate with Commission Factory

Once approved to the Commission Factory platform, streamers should consider a few key points to assist with their account setup and access to brand offers. 

1. Setting Up A Commission Factory Account

Streamers should set up their Commission Factory affiliate account to start getting approved to advertiser programs and begin promoting as soon as possible. 

2. Applying to Advertiser Programs

An important part of promoting brands is promoting the right brands to the right audience. Finding a relevant brand for an audience as well as streamer content is important and will significantly impact the performance of affiliate offers that are promoted. 

For detailed instruction on applying to advertiser programs, publishers should read our help centre article.

3. Directing the Audience to the Brand

Streamers are in a unique position to engage their audience in real time, and can chat to individuals as well as the entire stream. With this in mind, streamers should include links to the promoted  brands in the stream bio, create chat links and commands and call out the brand periodically in the stream. Some streamers may also choose to use a product from a brand they are promoting, or direct the chat to a website where they can find the products the streamer is using.

Final Thoughts on Using Twitch as an Affiliate

Twitch has grown into one of the largest and most popular streaming platforms in the past few years3, reaching millions of viewers worldwide and creating a whole new channel of influencers.

Twitch streamers engage and reach their audience unlike any other online influencer and this provides valuable relationships for both streamer and viewer. Twitch has shown promising growth and streamers on the platform have been able to create lasting relationships with their viewers and brands.

Become an Affiliate


  1. Twitch Revenue and Usage Statistics 
  2. Twitch Surpasses CNN and MSNBC with record breaking viewership 
  3. This is what streams are made of : The Battle Between Twitch and Mixer

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