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Jan 28 · 4 min read

Publishers and Merchants - The Perfect Match this Valentine’s Day

‘Tis the season of love and while things may be a little different this Valentine’s Day, it’s never been more important to show people you care.

Prepare_for_valentines

And that is why Publishers have already started putting together and in some instances, already publishing, their Commerce Content this year.

Valentine’s Day is one of the important shopping events of the year, and we want to make sure that advertisers are in a strong position to capitalise on it. 

Skimlinks has been speaking with Publishers across Australia and South East Asia about their plans and what they need from merchants this year.

What Do Commerce Content Publishers need from Merchants?

Publishers want to feature merchants whose product resonates with their audience. Advertisers should be targeted in their approach to each Publisher in order to understand each audience type, and help publishers highlight to readers why they should purchase.

Along with having a great understanding of their audience, Publishers also need information on:

  • New Product Launches
  • Any Special Collaborations taking place 
  • Start and End date for any offers running
  • Last shipping dates

How can Merchants can increase their chance of being featured in Commerce Content?

There are several actions Merchants can take to increase their chance of Publishers featuring them in their Valentine’s Day content:

  • Provide an Exclusive Commission Rate
  • Provide an Exclusive Offer
  • Collaborate on a Flat Fee deal
  • Ensure Skimlinks is accepted onto the program to feature in our Merchant recommendations to Publishers

What type of Valentine’s Day articles to write this year?

Publishers Skimlinks has spoken with are producing content around several different themes this year.

  • How to celebrate within Covid restrictions
  • How Singles can treat themselves
  • How to celebrate as a couple
  • How to celebrate long distance
  • Best Sex Toys
  • Best Sex Toy presents

What products perform the best for Valentine’s Day?

We’ve looked at the data from across the Skimlinks network and have found that the top- performing products for Valentine’s Day are:

  • Adult Toys
  • Beauty & Fragrance
  • Chocolates
  • Flower Delivery
  • Grooming
  • Jewellery
  • Lingerie
  • Cards
  • Photo gifts

Advertisers who feature in the categories above should make sure to share their plans with publishers this week.

Those advertisers who do not fall in one of these categories show publishers how your product can be relevant for Valentine’s Day.

About Skimlinks

Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content to earn publishers a share of sales they drive. Its platform is a one stop solution providing the technology and the data to start and scale content commerce strategies across desktop and mobile. 

Skimlinks is a Connexity company.

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