In this month's Coffee & Cake series, we speak with Trent Olsen. Trent is the Commercial Director at Commission Factory in Brisbane, Australia.
Trent has worked with Commission Factory since November 2014. Starting as a Key Account Manager, he worked his way through various roles and is now the Commercial Director. With over six years of experience working with Commission Factory, he brings vast knowledge in the affiliate marketing space and how it operates across multiple regions.
Tell us a bit about yourself?
I've been working at Commission Factory for over six years in a variety of roles. I can honestly say I have never worked for a better group of people in a more rewarding role.
How do you have your coffee?
My regular coffee order is an almond flat white with no sugar.
What is your favourite cake and why?
Definitely carrot cake because it’s delicious.
What excites you about your role?
I enjoy working with my team on securing Enterprise clients for Commission Factory and AWIN to help fuel our growth in the region.
What do you see as the biggest developments in the industry?
A real game-changer for the industry is ITP.
What would you say are the biggest challenges, and how can the industry look to overcome them, in your opinion?
One of the biggest challenges in the industry is the negative perceptions about the value Affiliates bring. These perceptions exist even in clients that have participated within the channel for years. More education is required to help businesses see the tremendous value we know Affiliates can bring through data. After all, there is a reason nearly every global business on the planet has an Affiliate programme.
Do you have any interesting facts about yourself that people do not know about you?
The 90's superstar TV twins Mary-Kate and Ashley Olsen also have a brother named Trent. People have hit me up on social media before thinking I’m him.
Do you have a book, podcast, or film recommendation for our readers?
Anything by Malcolm Gladwell is always a page-turner. I like the Business Wars Podcast, and Joe Rogan also gets some sensational guests from time to time (and some not so good ones).
Who is your most played artist now?
My most played artist at the moment is DMA’s.
What do you love about the industry?
I love the people, youthful energy and optimism. I'm only 36, but I'm an old man in this industry!
What's the most surprising thing about the industry?
It’s going to sound “salesy”, but I am honestly surprised at some of the bigger AU retailers that still haven’t jumped into the Affiliate channel. Most have now, but I think a lot of people in the industry would be more surprised by those who haven’t.