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Jan 19 · 9 min read

Key Dates to Include in a 2021 Affiliate Marketing Calendar

2021 is finally here. We have put together a 2021 affiliate marketing calendar with all the key retail and eCommerce dates for Australia and Malaysia to help you plan for the year.   

2021_affiliate_marketing_calendar

There is no doubt that many will be happy to see the back of 2020 and focus on a successful 2021. As unpredictable as the world may be, a firm plan will help publishers, and advertisers get ahead of the competition and prepare for the critical holiday periods and seasonal trends.   

Click here to download the full 2021 Affiliate Marketing Calendar for Australia  

Click here to download the full 2021 Affiliate Marketing Calendar for Malaysia   

Commission Factory Events  

While we are planning for our Mixer events later in the year, we will closely follow the Covid-19 regulations to determine whether we will run these events, as we would love to see our clients face-to-face. However, their health and safety and that of our staff come first.

If you are a publisher, agency, advertiser or technology solution representative who wants to be a speaker for one of our webinars or events, please email marketing@commissionfactory.com 

Key Retail Themes and Events

Below are the key dates across APAC for the first six months of the year that advertisers and affiliates should plan for. 

January  

  • Back to School  
  • Health and Wellness  
  • Thaipusam  

February  

  • Back to University 
  • Valentines Day  
  • Chinese New Year  

March  

  • Click Frenzy Travel
  • Mid- Season Sale  
  • Afterpay Day  
  • Lazada's Birthday Sale

April

  • Easter
  • Songkran Festival 
  • Vogue Online Shopping Night

May

  • Mother's Day
  • Mercedez Benz Fashion Week
  • Click Frenzy Mayhem
  • Hari Raya Aidilfitri

June

  • Mid-Year Sales (Southeast Asia)
  • Great Singapore Sale 
  • Father's Day
  • EOFY  
  • Winter Sports 

For further information on the key Southeast Asian dates and the importance of them read The Key 2021 Southeast Asian Calendar Dates to Add to Affiliate Strategies. For all global events, check out Awin’s Global Event Calendar, which will have all the digital and affiliate events.  

We wish you a happy new year and all the best with planning the next twelve months. 

Click here to download the full 2021 Affiliate Marketing Calendar for Australia  

Click here to download the full 2021 Affiliate Marketing Calendar for Malaysia    

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