With the end of the financial year fast approaching, here is a comprehensive End of Financial Year sales checklist for retailers to use.
The End of Financial Year (EOFY) sales are a cornerstone of Australia’s retail calendar, standing proudly alongside globally celebrated events like Cyber Weekend and Boxing Day sales. For consumers, it’s the perfect time to grab tax-deductible work-related items or score bargains, while for retailers, EOFY is a golden opportunity to clear out inventory, boost revenue, and engage new customers. Here’s how to make the most of it in 2025.
When Will the EOFY Sales Run in 2025?
EOFY sales traditionally run from 1 June to 30 June. However, many retailers choose to get a head start, launching promotions in late May and occasionally extending deals into early July. Planning your strategy early ensures you’re prepared to capitalise during this busy retail period.
Maximising EOFY Success Through the Affiliate Channel
Affiliate marketing plays a critical role in driving sales during EOFY. Here are the key strategies to implement:
1. Prioritise Communication
Ensure your affiliates are well-informed about your EOFY timelines, promotions, and guidelines. Clear communication helps affiliates tailor their campaigns effectively. Use the Message Centre, social media, email campaigns, and website content like blogs or videos to share targeted and relevant messaging. Strong communication strengthens your partnerships and boosts campaign outcomes.
2. Provide Compelling Creatives
Create clear, visually appealing assets that highlight your EOFY offers. Tailor your messaging to different customer segments, and work with affiliates to amplify these messages. High-quality creatives increase click-through rates and conversions.
3. Be Transparent with Pricing
Always display the original price, sale price, and the percentage discount for each product. Update your product feeds regularly with accurate images, links, and inventory details. Clear and honest pricing builds trust with shoppers and increases sales.
4. Streamline Fulfilment Options
Clarify your delivery methods, whether it’s click-and-collect, standard/express shipping, etc. Communicate these to affiliates and provide accurate delivery timelines to manage customer expectations.
5. Stay Agile
EOFY is a dynamic sales period. Monitor affiliate performance, customer feedback, and stock levels to adapt quickly. Make real-time adjustments to your promotions, messaging, or product focus as needed. Keep your eye on the Placements Marketplace for any final-call opportunities to boost your brand’s reach.
6. Maintain Consistent Messaging
Consistency is key. Ensure your messaging aligns across all channels, from social media to newsletters. Engaging, informative content like blogs, Instagram stories, and TikToks can showcase your EOFY offers while building brand loyalty.
7. Leverage Data Insights
Analyse past campaigns to understand what worked well and use these insights to inform your EOFY strategy. Use our in-platform Benchmark Reports to measure yourself against your industry and peers. Data-driven decisions enable you to allocate resources effectively and maximise ROI.
8. Add a Personal Touch
EOFY campaigns that are personable and fun stand out. Whether it’s through creative promotions, interactive content, or tailored messages, making the shopping experience enjoyable can drive stronger connections with your audience.
Final Thoughts
EOFY sales are more than a chance to clear stock—they are an opportunity to attract new customers, build long-term loyalty, and stand out in a competitive market. Leveraging the affiliate channel can amplify your reach and deliver outstanding results.
At Commission Factory, we help retailers and affiliates collaborate seamlessly using cutting-edge technology and strategic guidance. For advertisers on Commission Factory, reach out to your account manager to plan your EOFY campaigns and achieve exceptional success in 2025.
Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.
Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.