Driving Digital Success: How Peter Jackson Elevated Their Online Presence

Peter Jackson, a leading fashion brand, set out to amplify their online presence and drive revenue growth through strategic affiliate marketing. By leveraging Commission Factory's Service Packages, they successfully boosted sales, expanded brand awareness across Australia and New Zealand, and maximised opportunities during peak retail periods. 

Peter Jackson, a distinguished leader in the fashion and clothing industry, set out to enhance their online presence and achieve significant revenue growth through a strategic affiliate marketing approach. To achieve these goals, they partnered with Commission Factory and tapped into our comprehensive Service Packages. Designed to empower businesses of all sizes, these tailored solutions help brands optimise their affiliate marketing efforts, particularly during key retail and program trading periods.

Peter Jackson kicked off their partnership with the Launch Package (July 31 – September 18) and seamlessly transitioned to the Q4 Golden Quarter Package (October 1 – December 31) to capitalise on peak trading opportunities. Their objective was clear—generate sales, build brand awareness across Australia and New Zealand, and leverage expert support during the high-demand Q4 season. 

Strategic Approach 

With a keen focus on revenue and results, Peter Jackson collaborated closely with Commission Factory's Client Strategy Team to implement a structured and strategic approach to their affiliate activity, including tailored offers, banner refreshes, and commission optimisations that closely aligned with key retail events such as Spring Racing, Click Frenzy, and Cyber Week. 

Launch Package Results 

The initial success of the Launch Package set a solid foundation for Peter Jackson's affiliate marketing journey with Commission Factory. Within the campaign period, the brand achieved: 

• Revenue: The package contributed to a 80% year-on-year (YoY) result.
• Transactions: Around 75-80+
• Traffic: Contributed to an increase of about 17% YoY traffic with close to 1k first-time sessions.
• Affiliate Recruitment: Nearly 60 affiliates onboarded between July and September 2024, with strong activation rates (~95% click-active, ~46% transaction-active).
• Placements: 6 affiliate campaigns were executed across content, loyalty, and offer affiliates.

This package successfully introduced Peter Jackson to a diverse affiliate network and delivered a solid ROI, positioning them for continued long-term growth. 

Q4 Golden Quarter Package Success Story 

Recognising the potential for even greater performance, Peter Jackson upgraded to Commission Factory's Q4 Golden Quarter Package to capitalise on peak retail demand. The results demonstrated ongoing success:

• Revenue Growth: Up by 250%

• Transactions: Up by 280% 

• Clicks: Up by 130% 

• Placements: 32 placements booked with 9 affiliate partners.
  

A strategic mix of affiliate partnerships and tactical campaign placements played a crucial role in driving these results. Notably, two standout campaigns contributed significantly to the program's success: 

1. Affiliate A (Loyalty Partner) - Platinum Package: 

Inclusions

• Full Page Christmas Guide, Shopping Campaign Pages, and Shopping Exposure 

Results

• Clicks: Up by 125% 

• Conversions: Up by 140% 

• Revenue: Up by 185% 

• AOV: Up by 20% 
  

2. Affiliate B (Cashback Partner) - Silver Package: 

Inclusions

• Campaign Page Feature and Upsized Cashback Feature 

Results

• Clicks: Up by 1645% 

• Conversions: Up by 670% 

• Revenue: Up by 860% (cost fully covered) 

• AOV: Up by 25% 

Peter Jackson took a flexible approach to budget allocation, focusing on value-driven partnerships, including strategic collaborations within the loyalty, cashback, and card-linked offers (CLO) verticals. Their proactivity in strategically increasing commission rates (CPA rates) based on performance unlocked further affiliate growth, driving increased transaction activity—particularly among affiliates in the content and social verticals. 

Client Testimonial 

Steven C. Cely, Digital Marketing Manager at Peter Jackson, shared his positive experience: 

"As one of our latest initiatives to improve our online presence and performance, joining Commission Factory has had a great impact on our brand's marketing efforts. Excellent customer service and results that speak for themselves. We've really enjoyed working with CF so far—clear communication with a results-driven mentality. Our Account Manager has been exceptional in delivering top-tier opportunities while also going above and beyond to capitalize on our growing list of partners. The program itself has quickly become an essential part of our marketing strategy." 

Future Growth and Sustainability

Following the successful conclusion of the Q4 Package, Peter Jackson recognised the value of the Client Strategy Team's expertise and opted into a 6-month Lite Service Package, ensuring continued growth and strategic expansion of their affiliate program. 

Through Commission Factory's Service Packages and strategic partnership approach, Peter Jackson was able to achieve ongoingly strong results, positioning their brand for long-term affiliate marketing success. The combination of customised solutions, proactive communication, and data-driven strategies has empowered Peter Jackson to maximise their online presence and revenue potential.

Click here to partner with Peter Jackson via Commission Factory today.

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.