Below is your complete affiliate marketing calendar for AU, NZ, and SEA – featuring all the key 2025 dates you need to know.
An affiliate marketing calendar outlines all the key dates for 2025, helping retailers and affiliates strategically plan ahead. It includes national and international holidays, sales events, and celebration days designed to drive engagement and boost sales through timely content and promotions.
To help you stay ahead in 2025, Commission Factory has compiled the essential dates in the 2025 Affiliate Marketing Calendar, be sure to download your copy below!
Additionally, here’s a month-by-month breakdown of what to expect:
January
As the year begins, consumers are ready to spend their Christmas gift cards and holiday savings, creating a prime opportunity for sellers. Key dates like New Year’s Day and Chinese New Year offer moments to drive excitement and engagement.
With New Year’s resolutions in focus, verticals like wellness, fitness, food, and beverage take centre stage, alongside the popularity of new season launches amongst apparel and beauty verticals.
February
February brings love and opportunities! Valentine’s Day sees rising demand for chocolates, flowers, and romantic getaways. Additionally, Ramadan begins at the end of the month.
March
March is a month of reflection, respect, and celebration, featuring key social media moments like International Women’s Day; as well as Ramadan coming to an end.
April
The second quarter begins with a bang as Easter approaches at the end of the month. Use this time to ramp up your retail efforts with holiday-themed promotions and content.
May
Mid-year sales are here! Brands can also take advantage of Mother’s Day to launch tailored promotions and events celebrating mums.
June
Islamic New Year and Pride Month are a focus this month! Meanwhile, the colder month in Australia prompts further mid-season sales with the likes of the End of Financial Year (EOFY).
July
July might feel like a quieter month for promotions, but it’s the perfect time to prepare for the busy months ahead. Focus on building your inventory and refining strategies to ensure you’re ready for the upcoming peak periods.
August
Retailers focusing on Malaysian shoppers can capitalise on Independence Day, also known as Merdeka Day. Additionally, this month is an excellent opportunity to continue to strategise to prepare for the busy months ahead.
September
Retailers can take advantage of the Spring Racing, wedding season, and Father’s Day to create targeted promotional campaigns that drive increased customer engagement.
October
It's spooky season! Halloween is a great time to get creative with content and generate promotional bundles and discounts.
November
The busy period officially starts with must-know dates such as Singles' Day, Click Frenzy, and Black Friday. Consumers are exceptionally active this month, so it's a great time to capitalise on the leads accumulated over the previous months.
December
December closes the year with a bang, starting with Cyber Monday which will fall in December in 2025. As the holiday season rolls in, focus on Christmas gifting and Boxing Day sales to drive those final purchases of the year.
With so many exciting and important dates lined up for 2025, now is the time for brands and affiliates to plan ahead. Get familiar with these key moments and start planning early for a successful year. Download Commission Factory’s 2025 Affiliate Marketing Calendars today to simplify your preparations for the year ahead.
Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.