November: The Biggest Retail Sprint of the Year

November is the Super Bowl of retail – and we’re already in full swing. With Singles’ Day, Click Frenzy’s Main Event, Black Friday, and Cyber Monday driving record-breaking traffic and conversions, this month represents the biggest opportunity for brands and publishers to capitalise on consumer intent and affiliate performance - and if you haven’t finalised your peak-season campaigns yet, you’re not alone. Many marketers underestimate just how powerful the affiliate channel can be even with limited prep time.

Why November Matters

Consumer Mindset: Shoppers are primed to buy. They’re actively hunting for deals, comparing prices, and ready to check out faster than any other time of year.

Advertiser ROI: With increased site traffic, it’s the perfect time to amplify exposure through affiliate channels, driving incremental sales at a lower acquisition cost.

Publisher Revenue: Affiliates, from content creators to cashback and coupon partners, see surges in commissions as they curate the best deals for their audiences.

The good news? There’s still plenty of opportunity to capture the surge in shopper intent – if you act fast and focus smart.

Key Dates for Your Calendar

Single's Day: 11th November

Click Frenzy Main Event: 11th November

Black Friday: 28th November

Cyber Monday: 01 December

Quick Wins for Advertisers

If you’re an advertiser, your goal now is speed, visibility, and conversion.

Prioritise Your Bestsellers: Push products that are already proven performers – no need to reinvent your creative or messaging.

Boost Commission Rates Temporarily: Even a short-term uplift can move you up in publisher rankings and get premium exposure fast.

Communicate Clearly: Share live deals, promo codes, and creatives through your affiliate network ASAP. Commission Factory’s platform updates in real time – use it to your advantage.

Leverage Existing Partnerships: Tap into your top affiliates first; they’re already familiar with your brand and can deploy content immediately.

Fast Moves for Publishers

For publishers, November is a goldmine – even if you’re joining the action late.

Spot and Share Live Deals: Shoppers are scanning for discounts – prioritise advertisers with active promotions or increased commissions.

Lean on Evergreen Content: Update your existing deal pages or gift guides instead of starting from scratch. A few tweaks can make a big impact.

Maximise Visibility: Push your content across social, email, and push notifications. Urgency sells – highlight limited-time offers.

Track and Pivot: Use Commission Factory’s reporting to see which brands are converting fastest, and double down on them.

The Bottom Line

Even if your Q4 plan isn’t perfect, affiliate marketing gives you the flexibility to launch, test, and scale fast.

Commission Factory makes it easy for brands and partners to connect, promote, and perform – all in real time. There’s still time to make November your biggest month yet.

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners, and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.