2018 was the inaugural year for the Commission Factory and Awin Travel Mixer, bringing together the best travel content publishers and travel/holiday advertisers in APAC.
On Wednesday the 22nd of August the inaugural Travel Mixer got under way, with guests being greeted with an "Aloha" and a range of colourful leis' placed around their necks.
The low-key event held in Sydney was created to bring together the best and brightest in the travel and holiday industries with attendees coming from all over Australia and as far as Singapore.
The mixer was kicked off with a panel Q&A session hosted by Commission Factory CEO, Zane McIntyre with panelists Alex Keshen - Travel Publisher at Finder, Keith Mason - Founder of Point Hacks, Rebecca Wilson - CEO of Starts at 60 / Travel at 60 / Boom Baby, Alex Marshall - StartsWithA, Sophie Metcalfe - Business Development Director at AWIN Global and Ryan Keller - Marketing at Luxury Escapes.
The speakers offered amazing insight into creating content that engages their audience, choosing a demographic, emerging tech trends and loads of hints and tips. The audience were even treated to tactics on choosing their credit cards for the most points return and how to start flying in business class for the cost of economy.
Commission Factory CEO, Zane McIntyre said: "The response for attendance was overwhelming - more than we anticipated, so it's no surprise we'll be doing this event again next year but definitely increasing the ticket allocations. The feedback we have had is extremely positive for the inaugural event and the panel speakers were incredibly insightful."