In this month's Coffee & Cake series, we speak with Mitchell Leach. Mitchell is a Commercial Executive at Commission Factory in Sydney, Australia.
Before joining the Commission Factory team in January 2020, Mitch worked across various marketing and sales roles. Starting with Commission Factory as a Commercial Assistant, he quickly moved into the role of Commercial Executive in August 2020. Since then, his role continues to develop as he broadens his knowledge in the affiliate marketing space.
Tell us a bit about yourself?
I’m a surfing fanatic, golf enthusiast and beer connoisseur.
How do you have your coffee?
My regular coffee order is a long black with a dash of milk.
What is your favourite cake and why?
My favourite kind of cake is lemon sponge cake. It’s not too rich and not too tart.
What excites you about your role?
What excites me most about my role is educating businesses on how the affiliate channel can complement their current digital mix.
What do you see as the biggest developments in the industry?
One of the biggest developments in the industry is the APAC region beginning to understand that the affiliate channel is a fundamental component of a long-term digital strategy.
What would you say are the biggest challenges, and how can the industry look to overcome them, in your opinion?
One of the biggest challenges is the misconception that "affiliate marketing is just coupons". But we can overcome this through tailored education and examples.
Do you have any interesting facts about yourself that people do not know about you?
Do you have a book, podcast, or film recommendation for our readers?
A book I would recommend is The 7 Habits of Highly Effective People, and a movie I would recommend is Wolf of Wall Street.
What is your most played artist now?
My most played artist at the moment is Lime Cordiale.
What do you love about the industry?
The diversity of the affiliate landscape and how you can apply it to almost every business
What's the most surprising thing about the industry?
The most surprising thing about the industry is that some influencers and content writers haven't monetised their activity on a CPA model.
If you would like to join the team, check out our career page.