In this month's Coffee & Cake series, we speak to Milly Noonan from the advertiser management team at Commission Factory.
Milly worked for several media agencies such as Havas, Mediacom and Starcom before joining the Commission Factory team in October 2018. She came with a wealth of knowledge in the digital space and is now a Client Services Manager on the Advertiser Management team.
Tell us a bit about yourself?
I’m an Essex girl and have been living in Australia for three years now! I love travelling, coastal walks, sunrises, keeping active and going out for drinks. I also love trying new foods, and bottomless brunches are my absolute favourite.
How do you have your coffee?
My go-to coffee is a large almond cap.
What is your favourite cake and why?
Answering this is almost as hard as a mother answering who her favourite child is. I adore cheesecake, chocolate cupcakes with salted caramel frosting and anything with biscoff in, on or around it.
What does your job involve?
I am in a client-facing role on the advertiser management team. I present new publisher opportunities to advertisers, work out a strategy to align with the brands' campaigns and promotions. I also work with advertisers to plan and execute affiliate optimisations, take lots of calls, and run presentations and reporting analysis.
What excites you about your role?
Growing a brands affiliate program with continuous innovative ideas and proposals.
What do you see as the biggest developments in the industry?
More advanced targeting capabilities with affiliates, automation and particularly for the APAC/Asia market, the exponential growth of affiliates site traffic and member base etc. which will continue to see an upsurge in advertisers' sales through the affiliate channel.
What would you say are the biggest challenges and how can the industry look to overcome them in your opinion?
I would say remuneration for publishers at different stages of the purchase journey, for example, content sites who might introduce a new customer to a brand, but then that customer decides to earn points or looks for an incentive to shop with the brand. Introducing bonus payments and higher CPA's for upper-funnel partners are just a couple of the methods brands can consider.
Do you have any interesting facts about yourself that people do not know about you?
My first job was as a dance teacher for kids aged between 4-10 in ballet, tap and modern dance.
Do you have a book, podcast or film recommendation for our readers?
I recommend a film called 'LION'. It pulls at my heartstrings every time.
What is your most played artist now?
The music I listen to depends on my mood or what I am doing. When I am at the gym or getting ready for a night out, I like house music labels such as Defected or Glitterbox. Then I love London rap artists such as Skepta, Stormzy, J Hus. I also love more chilled vibes such as Ben Howard or Bon Iver. I have a playlist at the ready for every mood.
What do you love about the industry?
It’s ever-changing and continuously developing. Technology is growing, and it is fun with lots of social events.
What's the most surprising thing about the industry?
When I first started working at a media agency at 18, I was surprised by how analytical media is
Any final words?
There is no elevator to success. You have to take the stairs.