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May 4, 2026 · 5 min read

How Oz Hair & Beauty drove an over 2,200% surge in new customer transactions

One 24-hour cashback campaign. Over 400 new customers. Here's how it happened.

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The ResultsOZHB_Case Study_Results-1

Download the full case study

Want a shareable summary? The PDF slide deck covers the campaign, strategy, and results in one place, making it ideal for sharing with your team. 

 

About Oz Hair & Beauty

Family-owned since 1986, Oz Hair & Beauty is one of Australia's leading online health and beauty retailers. The brand stocks a wide range of professional hair care, skincare, and beauty products.

Oz Hair & Beauty runs its affiliate program on Commission Factory's Elevate Technology Plan, working with a dedicated Account Manager to manage strategy, commissions, and key publisher partnerships.

 

The Challenge

The health and beauty vertical is competitive in Australia. Oz Hair & Beauty wanted to grow its customer base by getting in front of high-intent shoppers at the right moment, with the right offer.

That meant finding a publisher partner with reach, a cost structure that stayed performance-based, and a campaign model that could move quickly.

 

The Solution

Commission Factory recommended a 24-hour flash cashback campaign, co-funded with ShopBack, one of Australia's largest cashback platforms.  

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The Results in Context

By combining the right publisher, a compelling offer, and end-to-end campaign management, Oz Hair & Beauty achieved results across every key metric:

OZHB_Case Study_Results in Context

Want results like these?

Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs that deliver measurable, trackable growth.

Get in touch at commissionfactory.com/contact-us


Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners, and content creators to earn money and online businesses to increase sales.

Get started with Commission Factory and see how brands and partners grow their affiliate marketing strategies.