IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
The handbook outlines affiliate marketing basics, types of Affiliates, key players in the local market, best practice for advertisers, the role of the networks and more.
Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, including Commission Factory, the Working Group aims to bring awareness and education to the growing local market.
Read more and download here.