Benchmarking and Reporting Questions to Ask in Nexus Pro

As part of our Summer Release, we introduced Nexus Pro, bringing together Benchmarking Insights and Dynamic Reports in one interface. 

Nexus Pro is built to answer practical performance questions. It helps advertisers understand their market position, assists agencies in identifying client shifts, and enables affiliates to track earning trends. 

Below are practical questions you can ask in Nexus Pro, organised by role.

Find your questions:

Advertisers | Agencies | Affiliates

How to Ask Better Questions?

For best results:

• Use simple and natural language

• Ask one question at a time
• Ask a follow-up question to get more information
• Include the metric and timeframe
  

10 Essential Benchmarking Questions for Advertisers 

10 Essential Benchmarking Questions for Advertisers

1. How does my ROI compare to similar brands?

2. What is the average conversion rate for programs like mine?
3. Am I above or below the network average for AOV?
4. How does my commission rate compare to similar advertisers?
5. How does my program's performance trend compare to similar brands over the last 90 days?
6. Are my click-to-conversion rates in line with similar programs?
7. How does my program performance compare to last quarter and the vertical average?
8. Which metrics am I underperforming and where am I overperforming the market on?
9. Where am I underperforming and where am I overperforming compared to similar brands?
10. How does my performance change when compared by region?

10 Essential Benchmarking Questions for Agencies

10 Essential Benchmarking Questions for Agencies

1. How does this client's ROI compare to similar brands in their vertical?

2. How does this client's AOV compare to similar brands?
3. Are commission rates for this client competitive within their vertical?
4. How does this client's performance compare to the market over the last 30 days?
5. Which metrics explain the gap between this client and the benchmark?
6. Has this client's relative position improved or declined over time?
7. How does this client's conversion rate compare to similar brands in their vertical?
8. Is this recent performance change market-wide or specific to this client?
9. How does this client's ROI trend compare to the vertical average over the past quarter?
10. Where is this client outperforming or underperforming the benchmark across key metrics?

10 Essential Reporting Questions for Affiliates

10 Essential Reporting Questions for Affiliates

1. Show me my sales for Q4 2025, including commissions earned

2. How does my performance this year compare to last year?
3. How many clicks, sales, and commissions did I generate last year?
4. Show trends in my commission earnings over the past 6 months.
5. Highlight any significant drops or spikes in earnings last year.
6. Which months delivered my highest and lowest last year?
7. How has my conversion rate changed over the past 6 months?
8. How do my earnings trends differ between the first and the second half of the year?
   
9. How did my average monthly earnings change across last year?
10. How has my commission per sale changed over the past 6 months?

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