Cosmetic Capital, Australia's leading online beauty destination, partnered with Commission Factory’s Client Strategy Team in mid 2024 to refresh their mature affiliate program. By leveraging Commission Factory's Recruitment Package, they successfully enhanced recruitment efforts, expanded their affiliate network, and achieved impressive performance growth across both Australian and New Zealand regions.
Introduction
Cosmetic Capital is Australia’s premier online hub for beauty and cosmetics. As the leading destination for over 3,000 trending products from top international brands, they pride themselves on making high-quality beauty accessible to everyone.
Launching their affiliate program for the first time with Commission Factory in 2016 and therefore being classified as a mature program, Cosmetic Capital were eager to revitalise their affiliate activity, aiming to build new strategies and opportunities for optimisation, especially due to the increased demand of their product range amongst a wide range of consumers across both Australia and New Zealand. Commission Factory’s Recruitment Package played a crucial role in this transformation, providing the tools and expertise needed to enhance their recruitment efforts, build on new and existing partnerships and ultimately completely refresh their affiliate program.
Unlocking Possibilities
Cosmetic Capital aimed to elevate its brand presence and boost sales and revenue figures in both Australia and the expanding New Zealand market. To achieve this, they needed to refresh their affiliate program with a strategy that would connect with new affiliates and explore new promotional avenues. They turned to Commission Factory's experienced Client Strategy Team for expert guidance and strategic planning to ensure the program's long-term success.
Solution
Opting for Commission Factory's Recruitment Package, Cosmetic Capital received comprehensive support in revamping their affiliate program. With the expert guidance of their Service Plan Manager, the brand focused on engaging high-potential affiliates across Australia and New Zealand. Key strategies included:
- Recruiting new publishers to the affiliate program
- Refreshing banners and offers to drive engagement
- Introducing exclusive codes and increasing CPA to incentivise affiliate participation
Results
Testimonial
Danny Marcuson, Managing Director of Cosmetic Capital, shared his experience:
“Cosmetic Capital undertook the Recruitment Package offered by Commission Factory to assist with updating and improving our affiliate program. Through the guidance of our account manager Demetria, we were able to connect with new affiliates and engage in new promotional opportunities. By the end of the package, we noticed a significant uplift in our program. I would recommend the Recruitment Package for any business looking to quickly refresh and revitalize their affiliate program.”
Conclusion
The collaboration between Cosmetic Capital and Commission Factory through the Recruitment Package delivered outstanding results, demonstrating the power of a well-executed affiliate program refresh, particularly for a program that had been classified as mature and had been active within the space for many years. By identifying areas of improvement and opportunity within the existing program, and leveraging expert insights and innovative strategies, Cosmetic Capital successfully expanded their affiliate network and significantly boosted their performance metrics. The program's recent success highlights the effectiveness of a targeted affiliate recruitment, reactivation and optimisation strategy and emphasises how Commission Factory's approach lays the foundation for sustained affiliate program success.
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Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.
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