How two Home & Garden brands took bold steps with Commission Factory’s Recruitment Package and rebuilt their affiliate programs through targeted partnerships to increase both engagement and measurable growth. 

Two leading brands in the Home & Garden sector set out to revitalise their affiliate programs and drive sustainable growth. By leveraging Commission Factory’s Recruitment Package, they executed focused strategies to attract the right partners, boost engagement, and unlock new revenue opportunities in a competitive market, all within four weeks of the package. 

Client A: Enhancing Existing Partnerships to Drive Higher Sales

Client A is a home and lifestyle brand known for premium kitchenware that blends modern design with everyday functionality. Their products are crafted for households that value durability, aesthetic appeal, and healthier living through practical cooking solutions.

The Opportunity

Client A sought to strengthen their affiliate program by deepening engagement with existing partners to drive higher sales. With limited experience in the channel, they were looking for both strategic direction and practical support to build confidence and unlock growth through partnerships.  

 Strategy and Execution 

• Targeted Publisher Outreach:  Engaged 18 strategically selected publishers, resulting in 10 new partnerships—7 of which quickly became transaction-active. They achieved a strong 70% click-to-transaction rate, signaling the brand’s solid alignment with the high-performing partners chosen. 
• Creative Refresh: Revamped creative assets with new banners and updated offers, designed to elevate brand presence, capture audience interest, and maintain ongoing engagement. 
• Strategic Placements: Secured 10 premium placements across five affiliate types—including content, loyalty, sub-networks, and offer partners—broadening reach and positioning the brand for sustained performance. 

Results

• Sales Doubled: Year-over-year revenue increased by 100%, reflecting the effectiveness of strategic recruitment and targeted placements. 

• Content Partner Breakthrough: A key content affiliate delivered a remarkable 6,400% increase in clicks compared to the previous period, driving significant new traffic to the program. 

• Sub-Network Performance Surge: A top sub-network partner saw a 34% uplift in clicks, a 150% jump in conversions, and a 187% increase in sales. 

• Reactivated Loyalty Success: A previously paused partnership with a top-performing loyalty affiliate was successfully reactivated and, within just three months, became the program’s second-largest affiliate, achieving an impressive conversion rate exceeding 23%.

Key Learning

In just four weeks, Client A made full use of Commission Factory’s Recruitment Package to drive targeted outreach and strategic partner reactivation—resulting in stronger affiliate relationships and clear, measurable gains in program performance.  

Client B: Expanding the Affiliate Portfolio to Generate Growth

Client B is a brand that delivers intuitive, precision tools that make DIY projects easy and enjoyable. Loved by creatives and small businesses alike, their products empower users to personalise and create with confidence from the comfort of home.  

The Opportunity

Client B set out to expand its affiliate program by activating new partners and re-engaging inactive ones to boost clicks and conversions. With a CPA-only budget, they needed a highly targeted, performance-driven approach to maximise impact without additional costs. 

 Strategy and Execution 

• Targeted Publisher Outreach: Approached 30 carefully selected affiliates, activating 10 new partnerships. With 2 already converting, the 20% click-to-transaction rate signalled early traction and strong potential for scalable growth. 
• Creative Refresh: Introduced relevant banners and campaign-driven offers to boost engagement and maintain consistent brand messaging across key affiliate channels. 
• Strategic Placements: Secured 9 impactful placements across a mix of offer, content, sub-network, and loyalty affiliates—broadening reach and setting the stage for accelerated performance. 

Results

• Program Growth: Clicks increased by 22% and transactions grew by 19% compared to the previous period. 

• High-Impact partner made transaction active: A leading coupon affiliate achieved a 333% spike in clicks and became transaction-active during the 4 week package. 

• Boosted Coupon Engagement: Another key coupon partner saw an 83% uplift in clicks, contributing to stronger reach with a key audience. 

• Sub-Network Performance Gains: A top-performing sub-network affiliate delivered a 36% increase in sales and an 81% boost in average order value, signaling higher-value engagement. 

Key Learning

Client B’s success over just four weeks shows how focused outreach and data-led strategy—delivered through Commission Factory’s Recruitment Package—can rapidly grow an affiliate portfolio and deliver meaningful performance gains. 

Start Your Own Success Journey 

Through Commission Factory’s Recruitment Package, both Client A and Client B achieved strong, measurable results by working toward clear, structured goals. With the strategic support of our Client Strategy Team, they recruited and activated high-value partners, reignited engagement, and transformed their affiliate programs into engines of growth. The Recruitment Package not only delivered immediate performance uplift—it also provided a framework for sustained success through focused, goal-driven execution.  

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.