Vivobarefoot Australia launched its affiliate program in early 2024 intending to create a solid growth foundation. By partnering with Commission Factory and utilising their comprehensive package solutions, Vivobarefoot Australia successfully built a strong presence in the affiliate marketing channel. This collaboration has set the stage for ongoing growth and success in the market.
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Background
Founded in 2012, Vivobarefoot Australia is dedicated to sustainable footwear. Their mission is to create products that connect customers with nature. Embracing barefoot living principles, Vivobarefoot Australia promotes a lifestyle that enhances well-being and encourages environmental protection. Their footwear is designed to be the healthiest choice for both people and the planet.
Vivobarefoot Australia's Unique Selling Propositions (USPs) are deeply rooted in product sustainability. Vivobarefoot Australia has developed a dynamic e-commerce strategy engaging in a range of different digital channels to grow and enhance their online presence and performance.
Opportunity for Growth
Being new to the affiliate channel, Vivobarefoot Australia were eager to build traction in the channel and receive guidance from their affiliate network to hit internal KPIs and targets. Their aims included boosting brand awareness, growing their new customer database, and making a notable impact on the digital landscape with their unique and sustainable products.
To achieve these objectives, they selected Commission Factory’s End of Financial Year (EOFY) Service Package, which provided the opportunity to collaborate closely with dedicated Service Plan Managers to develop a comprehensive strategy aligned with their key goals.
Solution and Implementation
The EOFY Booster Package offered Vivobarefoot Australia expert guidance to refine their strategy. This included sourcing placements to increase new customer awareness and acquisition, offering favourable incentives for these new customers, and establishing impactful new affiliate partnerships. This proactive approach enabled Vivobarefoot Australia to build and sustain a robust affiliate program, gaining essential insights during its early phases.
Vivobarefoot Australia and Commission Factory developed and executed the following strategic plan to achieve and exceed their targets:
1) Revised Commission Rules: In May, the default commission rate was increased to 15%, in order to drive significant performance increases.
2) Affiliate Recruitment: Over 30 of Commission Factory’s top-performing affiliates were recruited and activated in Q2, resulting in 54 affiliates becoming click-active and 27 becoming transaction-active by the end of the quarter.
3) Booking Affiliate Campaigns/Placements: Throughout Q2, 12 placements were secured across loyalty, coupon, and content verticals. These included newsletter features, sidebar banners, and campaign page highlights, driving increased engagement and reaching new audiences.
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Results
Since launching their affiliate program in Q1 2024, Vivobarefoot Australia has achieved remarkable quarter-on-quarter (QoQ) performance increases, particularly impressive given that the program is still in its early stages. We recorded:
Additionally, during Q2, a remarkable 100.35% increase in sales compared to the previous period (Quater-on-Quarter: QoQ) was recorded, with an impressive 5% conversion rate. The majority of affiliates experienced significant performance uplifts during this time. With over 30 of Commission Factory’s top-performing affiliates being onboarded, many from the cashback and loyalty verticals, this drastically helped Vivobarefoot Australia reach new audiences, increase brand awareness, and create new revenue streams.
Finally, creative management also significantly improved, offering many options for affiliates to utilise, diversifying Vivobarefoot Australia's existing affiliate portfolio extensively.
Testimonial
Bella Hensel, Ecommerce Manager at Vivobarefoot Australia, expressed her satisfaction with the package process and results, stating:
“Thank you to Commission Factory and our Account Manager for guiding us through the platform and helping us optimize it to best meet our goals...Amid a crucial and busy sale period, Commission Factory made it easy to develop our digital e-commerce strategy for EOFY.”
Conclusion
By leveraging Commission Factory's expertise and tailored service packages, Vivobarefoot Australia successfully met key performance goals and established a strong foundation for their affiliate program, positioning them for long-term program growth and success.
The thorough support from Commission Factory’s Client Strategy team, including strategic planning, affiliate recruitment, and performance analysis, enabled Vivobarefoot Australia to develop a highly effective affiliate program. They not only surpassed their initial objectives but also drove significant new customer acquisition, increased brand awareness, and boosted overall revenue performance.
You can partner with Vivobarefoot Australia today via Commission Factory by clicking here.
Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners, and content creators to earn money and online businesses to increase sales.
Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.