Publisher Spotlight: Switzer Media

We caught up with Switzer Media, the official publisher of Esquire, Harper’s Bazaar, and Men’s & Women’s Health in Australia, to learn more about their unique approach to content publishing.

With expertise across print, digital, social, and experiential channels, Switzer Media connects brands with engaged, high-value audiences. Here’s what they shared about driving meaningful brand engagement and their first-to-market partnership with Commission Factory and Awin.

1. Who is Switzer Media? 

Switzer Media is the official publisher of Esquire, Harper’s Bazaar, and Men’s & Women’s Health in Australia. As a premium content publisher, Switzer Media specialises in high-quality editorial, branded content, and commercial partnerships that connect brands with engaged audiences across print, digital, social, and experiential channels.  

2. Can you share the benefits of working with a content publisher such as Switzer? 

Partnering with a content publisher like Switzer offers trusted brand alignment with globally recognized titles, ensuring credibility and impact. You'll reach engaged, high-value audiences across fashion, wellness, and lifestyle through a multi-platform approach, including print, digital, social, and events. Plus, you can leverage expert storytelling and branded content to authentically connect with your audience and drive meaningful engagement. 

3. What makes Switzer Media unique? 

Switzer stands out as the exclusive publisher of world-class titles in Australia, offering a unique blend of legacy print excellence and cutting-edge digital strategies. With seamless editorial and commercial integration across multiple platforms, we create a cohesive brand experience that maximizes reach and engagement. Our ability to bridge traditional and modern media ensures that brands connect with audiences in meaningful and impactful ways. 

4. Can you share tips for how advertisers can best engage with your audience? What types of advertisers really resonate with your audience?  

To effectively engage Switzer Media’s audience, advertisers should focus on authentic, editorial-aligned content that seamlessly integrates with premium storytelling. Multi-platform strategies combining print, digital, social, and video drive the best results, especially when leveraging interactive formats like Instagram Reels, and talent-led collaborations. The most successful advertisers come from luxury, fashion, beauty, health & fitness advertisers. 

5. How can advertisers measure their success in partnering with you?   

Advertisers can measure their success with us through key performance metrics, including brand awareness (reach, impressions, and engagement), website traffic and conversions (click-throughs and sales), and ROI tracking (promo codes and affiliate revenue). By analyzing these data points, brands can assess the impact of their campaigns and optimize strategies for maximum performance. 

We currently engage Commission Factory and Awin to help monetise digital content, drive e-commerce conversions, and offer performance-based advertising solutions. Additionally, it is a great avenue to establish relationships with brands to work across larger partnerships as well. 

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.