Publisher Spotlight: MyRegistry.com

 

MyRegistry.com is the trusted leader in universal gift registries, offering a seamless way to create gift lists for weddings, baby showers, holidays, and more. With intuitive features like a browser button and barcode scanner apps, users can easily add gifts from any retailer.

Together, we dive into their impressive growth in Australia as well as globally, and their strategic roadmap for ongoing success in the affiliate channel. 

 

2024 Publisher Spotlight + Advertiser Case Study (1) 


 

1. Can you tell us about MyRegistry and what you do?

MyRegistry is the largest universal gift registry solution in the world. We enable consumers to create a gift list by adding any item that they want from any store onto one cohesive gift list. These lists can be used for all gift-giving events, like Weddings, Baby Showers, Birthdays, or even the Holidays. We offer many ways for our members to add gifts to their lists. They can use a browser button/extension, scan barcodes while they are shopping in a store, or import a gift list from a local retailer.

In addition, MyRegistry is a gift registry software solution provider and powers the gift registry for over 2,000 retailers, both online and in physical retail stores. It is an economical and scalable solution for advertisers looking to participate in the gift list business themselves. The system is feature-rich with a sophisticated analytics platform and allows our advertiser partners to leave the management of their gift registry to the experts: us.

 

2. What makes MyRegistry a unique partner?
  • Amplification- We help advertisers expand their brand reach and provide them with a large portion of new-to-file customers. The people who create gift lists are loyal customers and familiar with the advertisers that they select from. Then, their lists are exposed to friends and family who often buy from these companies for the first time. Our sales are always incremental!
  • Low Returns- Items purchased from a gift list have a much lower chance of being returned because the customer asked for it in the first place. Historically we have the lowest product return rates in the affiliate industry.
  • More Full Priced Sales- Gift buyers are not looking for bargains; they buy gifts in their price range.

           

3. Can you share more about how the customer journey for registry may differ versus other consumers?

Our members are not the buyers. They are the ones who create the gift lists, and we influence them to select items from our partner advertisers that we expose them to on our website. After a delay, those items are then purchased. We are not a direct response website, and there is always a lag time in our sales. However, we are a great partner for any company that wants to grow their gifting sales.

 

4. For a brand to be successful when partnering with MyRegistry, what should they consider?

Our best partnerships are with companies that sell giftable items. We also work well with other brands that are selling items that engaged couples will be interested in, such as kitchen and houseware products, furniture, home decor and hobby-related items. During the holiday season, we enjoy working with toy companies, apparel and accessories websites as well.

 

5. What role is Commission Factory playing in your expansion strategy?

We are based in the New York area; however, Australia and New Zealand are exciting new markets for us. We already have tens of thousands of local registrants, and for each gift list, you can multiply the potential buyers by 30-40. Working together with Commission Factory will help us gain more exposure in the region and create more mutually valuable partnerships with local retailers.  

 

6. What’s next for MyRegistry?

More partnerships and more growth in Australia! Our goal is to become ubiquitous with gifting globally.

 


Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.  

Did you enjoy this article? Don’t forget to share.