Publisher Spotlight: LinkPrefer

Get ready to explore the exciting world of influencer marketing and discover how LinkPrefer is revolutionising how brands and creators collaborate on sponsorship campaigns.

As an influencer sponsorship network, what is your mission and vision?

LinkPrefer's mission is to facilitate the collaboration between brands and creators to launch sponsorship campaigns that increase brand influence, boost brand awareness, and enhance marketing performance.

LinkPrefer vision is to create an exciting and innovative marketplace where brands can easily find and collaborate with creators to reach a global audience and achieve their marketing goals. Additionally, we aim to provide creators with an opportunity to monetise their content and connect with brands that align with their preferences. Overall, LinkPrefer is focused on creating a mutually beneficial platform that fosters collaboration and growth for both brands and creators.

Can you tell us about your affiliate proposition and explain how it works?

LinkPrefer's affiliate proposition is a program that allows individuals or businesses to refer brands or creators to LinkPrefer's platform and earn a commission for each successful referral.

Here is how it works:

 
How can advertisers benefit from working with LinkPrefer?

LinkPrefer offers a variety of sponsorship collaboration models that can benefit advertisers in several ways:

• Unique sponsorship campaign: LinkPrefer provides a wide variety of sponsorship collaboration models that brands can launch to increase opportunities and sales. Advertisers can leverage the creators' existing audiences to promote their brand, which can be more cost-effective than traditional advertising methods.

• Access to a large network of creators: LinkPrefer offers a diverse network of creators across different social media platforms, allowing advertisers to reach a wider audience and increase brand awareness.

• Increased engagement: LinkPrefer's platform allows for more engaging and authentic content creation, which can help advertisers connect with their target audience on a deeper level and increase engagement.

• Data analytics: LinkPrefer provides advertisers with detailed data and analytics on their campaigns, including reach, engagement, and conversion rates. This information can be used to optimize future campaigns and improve marketing performance.

Overall, by working with the LinkPrefer sponsorship campaign, advertisers can benefit from increased reach, engagement, cost-effectiveness, and access to data and analytics, which can help them achieve their marketing goals and grow their business.

What is that you do that is innovative or disruptive?

We have various innovative and disruptive features from the campaign model, including streamlined collaboration, data-driven campaigns, access to a diverse network of creators, and monetization opportunities for creators.

• Innovation Sponsorship campaign model: LinkPrefer introduces an innovative sponsorship campaign model that provides multi-brand, multi-platform solutions that let creators earn profit in a different way.

• Streamlined collaboration: LinkPrefer's platform streamlines the collaboration process between brands and creators by providing a centralised platform for all communication, campaign management, and payments.

• Data-driven campaigns: LinkPrefer's platform utilises data and analytics to optimize campaigns and improve marketing performance. This data-driven approach allows brands and creators to make more informed decisions and achieve better results.

• Access to a diverse network of creators: LinkPrefer's platform provides access to a diverse network of creators across different social media platforms and niches. This allows brands to reach a wider audience and connect with creators that align with their brand values and marketing goals.

• Monetisation opportunities for creators: LinkPrefer's platform allows creators to monetize their content by participating in sponsored campaigns with their preferred brands. This provides an additional source of income for creators and allows them to focus on creating high-quality content that resonates with their audience.

Overall, the LinkPrefer Sponsorship campaign is innovative and disruptive and provides a more efficient and effective way for brands and creators to collaborate on sponsored campaigns while also providing monetisation opportunities for creators and data-driven insights for advertisers.

What role are Commission Factory and Awin playing in your expansion strategy? 

Commission Factory and Awin play an important role in LinkPrefer's expansion strategy as they help drive new brands to the platform and expand the network of brands and creators. By partnering with affiliates, LinkPrefer can leverage its existing networks and audiences to reach new potential brands interested in using the platform for sponsorship campaigns.

In addition, Commission Factory and Awin can also provide valuable feedback and insights to LinkPrefer on improving the platform and better serving the needs of brands and creators. This can help to inform future product development and expansion plans for the platform.

What are your plans for the future? 

LinkPrefer plans to expand into new markets with work through Commission Factory and Awin, allowing brands and creators from different regions to connect and collaborate on sponsorship campaigns.

LinkPrefer integrates with several popular social media platforms, such as Instagram, YouTube, and TikTok. Consider working with Commission Factory and Awin; LinkPrefer will be expanding to other platforms or integrating with emerging social media platforms to reach new audiences to help brands reach a new high.

In addition, LinkPrefer will be providing more convenient services, helping brands in Commission Factory and Awin select creators effectively and creating greater benefits for brands.

Overall, LinkPrefer's future involves continued innovation and expansion, seeking to remain at the forefront of the rapidly evolving influencer marketing industry.

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 800 of the world's biggest brands, but it is also a performance marketing platform that allows content creators and influencers to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and publishers build and grow their affiliate marketing strategies.