Grow My Money (formerly Super-Rewards) is a leading cashback publisher that provides their members with having their earned cashback transferred straight into their superannuation or mortgage account. Together we look at how they are diversifying the cashback market, setting up Australians up for long-term financial success and assisting them in growing their superannuation or paying off their mortgage sooner.
1) Can you tell us about Grow My Money and what you do?
Grow My Money (GMM) turns shopping cashback into a mortgage or super savings. GMM is a cashback rewards program empowering Australians to achieve financial independence faster. Formerly Super-Rewards, Australia’s most rewarding superannuation cashback program, we now also offer a way to help pay off your mortgage sooner. By partnering with like-minded retailers, providing a 10% cashback which we can achieve when it's a promotion, every purchase boosts our users and the retailer’s customers financial well-being and lessens stress.
2) As a leading Cashback program; what is your vision?
What is leading our vision is our purpose is to help Australians create a better financial future responsibly and sustainably. GMM is ultimately about enhancing financial well-being, lessening stress and reaching financial independence - faster.
3) Specifically what is that you do that is innovative or disruptive?
Grow My Money is a platform allowing users to pay down their mortgage or grow their superannuation through online and in-store shopping.
We combine wealth and loyalty as a for-purpose-for-profit business. We started our journey with Super-Rewards, in a bid to address a huge issue where 1 in 6 women retires into poverty, and no future pensions reinforce its urgency. We are now taking on other wealth segments, the first segment is the option to add cashback into your mortgage account.
GMM is the first in the Australian market to pay Cashback-into-mortgage. Paying into any compatible nominated mortgage or superannuation account including self-managed super funds confirms our positioning as a sustainable wealth creation platform.
4) What are your plans for the future in Australia?
The plan for the future is to provide more cashback products to help everyday Australians improve their financial security. Together, we can help Australians grow their superannuation or pay off their mortgage sooner.
5) What role are Commission Factory and Awin playing in your expansion strategy?
The role Commission Factory and Awin can play in our expansion strategy is to provide competitive CPAs that put us above other reward/cashback programs, to help address the cost of living by providing all Australians with a better financial and less stressed future.
We work with brands to create a cashback offer for promotion to our extensive network of engaged users. This drives customer acquisition and revenue for the brand. Our pay-on-performance model means brands only pay when a conversion occurs, with zero wasted advertising spend. GMM enjoys unique market positioning and is free to join.
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