On the 22nd of August, 2024, Commission Factory, in collaboration with Awin Global, proudly hosted the first ThinkTank Australia, bringing the industry-leading and globally recognised ThinkTank conference to Sydney for the first time. Held at the iconic Doltone House Hyde Park in the heart of Sydney’s CBD with over 200 delegates in attendance, the event delivered a vibrant day of networking, trend analysis, strategic insights, and a celebration of excellence in the Australian affiliate marketing community.
A Historic First for Australia
Celebrated globally for its influence and impact, ThinkTank was brought to Australia as its newest destination in 2024. This sold-out event offered a premier platform for over 200 affiliate marketers, brands, and industry professionals to connect and collaborate.
Unpacking The Day
ThinkTank Australia 2024 featured an agenda packed with sessions that resonated deeply with the audience. Highlights included:
- Immersive Online Retail: A deep dive into how retail brands are standing out in 2024, and how fashion e-commerce, in particular, is constantly changing and involving.
- Meeting Consumers Where They Are: Strategies on how top performers connect with target customers at every customer touchpoint within the purchase journey, with a particular focus on Card Linked Offers.
- From Meta to Meaningful: A fresh look at redefining ROI and measuring data, Google Analytics, etc in today’s digital marketing landscape.
- Challenges and Opportunities in Content Commerce: An exploration of the latest trends in the rapidly evolving Content Commerce space, and how content marketing is continuing to shape and dominate the affiliate channel.
These sessions, led by industry experts, provided invaluable insights that attendees could directly apply to their own strategies, making the day not just informative but actionable.
Beyond the sessions, ThinkTank Australia was also a vibrant hub of networking and collaboration. Whether during the breakout sessions, organising meetings via the event community app, or casual conversations over refreshments, the event offered countless opportunities for meaningful connections and partnerships. Attendees had the chance to tailor their experience, ensuring they got the most out of the event.
Welcoming Matt Hyde: 2024 Keynote and MC
We were thrilled to have Matt Hyde headline ThinkTank Australia 2024 as our keynote speaker! With twenty years of experience in theatre, film, and TV and over ten years of coaching communication skills to some of the world’s leading organisations, Matt brought unparalleled expertise to the event. As the founder of Speakers Corner, his approach empowers individuals to reach peak performance and master the art of communication.
Matt provides training in all aspects of communication and presentation skills for teams and businesses. He can be contacted at: www.speakerscorner.com.au or matt@speakerscorner.com.au
Celebrating Industry Excellence
ThinkTank Australia also marked the debut of Commission Factory's prestigious Industry Awards, recognising excellence in performance marketing.
Four prestigious awards were presented:
- Best Innovation: For daring partners who bring bold ideas to life. Nominees: Linkby, MyAMEXShop (by PerformID), Brooks Running. Winner: Linkby.
- Best Performance Marketing Team: Honouring teams that consistently deliver exceptional results. Nominees: Accent Group Limited, Priceline, Boost Mobile - Australia. Winner: Accent Group.
- Advertiser of the Year: Recognising advertisers who drive growth and success. Nominees: Boost Mobile - Australia, Lovehoney Group, Priceline. Winner: Priceline.
- Publisher of the Year: Celebrating publishers who provide exceptional value. Nominees: ShopBack, Qantas, Reward Gateway. Winner: Qantas.
Our Gratitude to Our Partners
We extend our heartfelt thanks to our Official Partners—Silverbean, The Redman Agency, Skimlinks, Cashrewards, Blue Light Card, Loyalty Now, Afterpay, and GHD —whose support and collaboration were instrumental in making ThinkTank Australia 2024 a success.
Looking Ahead
As ThinkTank Australia drew to a close, the enthusiasm in the air underscored the event’s success and the powerful drive it instilled in fellow industry peers and professionals. Attendees left with fresh insights, new connections, and a renewed drive to excel in their affiliate marketing endeavors. Commission Factory is already eagerly anticipating the next ThinkTank event, as we continue to drive innovation and success within this dynamic industry.
Additionally, Awin Global is proud to announce its first-ever Global ThinkTank event, celebrating 25 years of excellence. For the first time, all Awin regions will come together in 2025 for a landmark event in Portugal. Spanning four days, this global gathering will be a cornerstone of networking, collaboration, and industry insights. As Commission Factory and Awin celebrate this significant milestone together, we look forward to continuing our journey of success and innovation with our partners and community.
Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.
Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.