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Jan 10, 2025 · 4 min read

How Commission Factory Ensures Fair Attribution

At Commission Factory, we believe that fair attribution is the foundation of successful affiliate marketing. As an ethical technology platform, we take our role within the affiliate ecosystem seriously. This means being proactive in conversations and creating best practices to make the channel better for everyone in the long term. We also create smart solutions, like those below, to support affiliates and advertisers. Here’s how we enable accurate attribution across our network:

Tools and Reports for Attribution Insights

1. Attribution Report

The Attribution Report delivers a detailed breakdown of your affiliates and their roles within the conversion funnel. Whether they’re first touch, assist, or closer, this report gives you visibility into each partner’s contribution. For added granularity, you can view attribution data at the transaction level within your reports. Learn more about the Attribution Report.

2. Cross-Channel Attribution Reports

These reports go beyond affiliates to provide insights into trends across multiple marketing channels. By reporting on each touchpoint in every transaction, they help advertisers identify which channels have the greatest impact on conversions. This powerful tool supports data-driven decision-making for holistic program optimisation. Discover more about Cross-Channel Attribution Reports.

3. Clickless Coupon Tracking

Influencers play a critical role in affiliate marketing, and ensuring they are fairly compensated is a priority. Our clickless coupon tracking feature ensures that influencers are credited and paid based on the use of their codes—even when no click is tracked. In such cases, the coupon takes precedence in the attribution hierarchy. Read more about clickless tracking.

4. Soft Cookies

Traditional "hard" post-click cookies overwrite prior cookies when a new click occurs. However, "soft" click cookies do not overwrite existing "hard" cookies, providing advertisers greater flexibility. Soft cookies can be enabled for specific publishers, ensuring more equitable attribution across your affiliate program. Click here to learn more about soft cookies.


Common Questions About Fair Attribution

Q: Does Commission Factory support soft cookies?

A: Yes, we do. Soft cookies can be enabled on a per-program and per-affiliate basis, offering additional control and fairness in attribution.

Q: What tools can we use to better understand affiliate attribution?

A: The Attribution Report and Cross-Channel Attribution Reports provide detailed insights into your affiliates’ roles and the impact of other channels in the conversion funnel. These tools allow you to make data-driven decisions tailored to your program’s needs.

Q: How does Commission Factory address concerns about browser extensions?

A: Our publisher compliance team regularly reviews toolbars and browser extensions to ensure they align with our Publisher Terms,  Code of Conduct, and industry best practices. Additionally, browser extensions can positively impact conversions by reducing bounce rates and encouraging users to finalise purchases.

Q: How do you ensure influencers are fairly compensated for their efforts?

A: Through features like clickless coupon tracking, fixed fee, and cost-per-click (CPC) remuneration capabilities, we ensure influencers are credited for their role, maintaining fair compensation.

Q: What is your stance on the last-click model?

A: We believe that moving beyond last-click attribution must be data-driven. Our tools, such as Cross-Channel Attribution Reports, provide advertisers with visibility into alternative attribution strategies and touchpoints, enabling more informed decisions.

Q: Can you tell us how many transactions are overridden by a specific affiliate?

A: Advertisers can review this information in their Attribution Report or transaction reports. These tools allow you to monitor and evaluate the data for greater clarity.

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