Star RV sought to significantly elevate the impact of their affiliate program. Building on the success of their partnership with Commission Factory in managing their sister brand, JUCY, they decided to take their strategy to the next level. Star RV joined the End of Financial Year (EOFY) package and upgraded their service from Lite to Plus, amplifying their efforts for even greater results.
Background
Star RV, part of JUCY Group, and a leading name in the travel and car rental industry, recognised the potential to significantly enhance their affiliate program performance to drive greater growth and market presence. With a strong reputation for providing premium RV rental services, the brand was eager to explore new avenues to reach a broader audience and increase revenue. Their previous collaboration with Commission Factory on their sister brand, JUCY, had already delivered ongoing impressive results, demonstrating the value of expert affiliate management.
Encouraged by this success, Star RV decided to take their efforts to the next level by opting into Commission Factory's End of Financial Year (EOFY) specialist service package. This decision was driven by their aim to capitalise on the strategic opportunities offered by the service offering, to expand their affiliate network, increase transactions, and ultimately boost their overall business performance. The EOFY package presented the ideal solution, combining advanced tools, targeted strategies, and dedicated account management support to help Star RV achieve their ambitious growth objectives.
Objectives
Star RV aimed to grow their affiliate program, leveraging the success they had experienced with JUCY. Their primary goals included overcoming the limitations of their existing program—specifically by broadening their market reach and boosting revenue.
To achieve this, Star RV opted into Commission Factory’s package, gaining access to their Client Strategy Team’s expertise and specialised account management. By working closely together, both Commission Factory and Star RV aimed to leverage their collective expertise, ensuring a seamless partnership that maximised Star RV’s affiliate potential and drove substantial growth.
Strategy
To meet Star RV's objectives, the following strategies were implemented:
- Influencer Focus: A strategic focus was placed on recruiting influencers, with twelve new publishers brought on board, primarily content creators, to boost the program's visibility, engagement, and upper-funnel marketing initiatives.
- Exclusive Offers: The team refreshed offers and promotions, and provided exclusive discount codes to influencers, creating a sense of urgency and value among their engaged audiences.
- Targeted Placements: A total of nine traditional affiliate placements (onsite and edm) placements were booked, and nine exclusive codes were distributed, maximising exposure capabilites and driving targeted traffic.
Results
We saw increased results across a range of performance metrics, highlighted below:
Additionally, in terms of affiliate engagement; the percentage of click-active affiliates rose by 1%, and transaction-active affiliates saw a 40% increase.
These metrics demonstrate the power of targeted strategies and the importance of collaboration between brand and affiliate management teams.
Testimonial
Rebecca Dai, Head of Marketing for Australia, Asia, and Affiliate Marketing at Star RV, shared her thoughts on the collaboration:
“We love the collaboration and open communication working directly with Commission Factory. The platform is easy to use, the team are super supportive and always bring us valuable recommendations. We are pleased with the growth we saw on our program and the high-level service from the Account Management team.”
Conclusion
Star RV’s decision to opt into Commission Factory's EOFY package resulted in significant growth and success within the affiliate channel. The combination of influencer engagement, exclusive offers, and strategic placements proved to be a winning formula, significantly enhancing their affiliate program's performance and leading them to continue with an upgraded level of service, moving from Lite to the Plus service level.
You can partner with Star RV via Commission Factory today by clicking here.
Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.
Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.