Love is in the air! This Valentine’s Day, take a moment to celebrate and cherish the people who mean the most to you.
Valentine’s Day is one of the biggest shopping events of the year, making it essential for advertisers to position themselves strategically to capture demand.
Publishers that operate in the content and mass media verticals are actively planning their content, and advertisers who align their offers and promotions accordingly will have the best chance of being featured.
What Do Commerce Content Publishers Need from Advertisers?
Content publishers want to feature brands whose products resonate with their audience. Advertisers should take a targeted approach to partnerships, ensuring their offers and messaging align with different audience segments. Key information that content publishers particularly find useful includes:
- New product launches
- Special collaborations or limited editions
- Start and end dates for promotional offers
- Last shipping dates for Valentine’s Day delivery
How Can Advertisers Increase Their Chances of Being Featured?
To maximise visibility in Valentine’s Day content, advertisers can:
- Offer exclusive commission rates
- Provide unique discounts or limited-time offers
- Collaborate on sponsored content or flat-fee placements
- Share detailed campaign plans with publishers early
Trending Valentine’s Day Content Themes
Content publishers are focusing on a variety of content angles to engage their readers, including:
- Thoughtful ways to celebrate both going out and at home
- Self-care and gifts for singles
- Romantic gift ideas for couples
- Long-distance Valentine’s Day surprises
- Best beauty and wellness gifts
- Luxury experiences and indulgences
Top-Performing Product Categories for Valentine’s Day
Data from past shopping trends indicates that these product categories perform exceptionally well during the Valentine’s period:
- Adult products
- Beauty & fragrance
- Chocolates & gourmet treats
- Flower delivery
- Grooming & self-care
- Jewellery
- Lingerie & intimate apparel
- Personalised & photo gifts
- Greeting cards & keepsakes
Advertisers in these categories should actively share their Valentine’s Day promotions with content publishers to secure placements. For those outside these categories, positioning products creatively for the occasion—whether as a unique gift idea or a self-care indulgence—can help capture attention.
Make the most of Valentine’s Day by aligning your offers with the shopping trends that matter most!
Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners, and content creators to earn money and online businesses to increase sales.
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