Accelerating Performance: Ride Electric’s Strategic Growth with Commission Factory’s Launch Package

Ride Electric, a forward-thinking brand in the electric transportation space, focused on building brand awareness and driving sales through Affiliate Marketing. Being completely new to the space, they turned to Commission Factory’s Launch Package and entrusted the professional expertise of the Client Strategy Team to successfully launch and sustain their affiliate program for long-term success.  

Introduction 

Ride Electric, an innovative leader in the electric transportation sector, aimed to significantly boost brand awareness and drive sales through its affiliate program. With a strong commitment to innovation and sustainability, the company was determined to extend its reach to a broader audience and strengthen its market position.

 Being new to the affiliate space in having their program launch in mid-2024, the brand was eager to leverage expert guidance from Commission Factory to navigate the many aspects of setting up and managing a successful affiliate program. Commission Factory provided Ride Electric with the tools, insights, and support necessary to establish a high-performing affiliate program. This partnership was instrumental in helping Ride Electric understand the finer details of affiliate marketing, from program setup and recruitment of quality affiliates to optimising performance and driving long-term growth. 

The Opportunity 

With its affiliate program in its early stages, Ride Electric recognised the potential to strengthen its program’s long-term success by mastering key concepts such as creative management, CPA increases, and handling bonus/placement fees. This presented an opportunity to receive comprehensive support from Commission Factory’s Client Strategy team, empowering them to build these essential skills and establish a robust affiliate program that would significantly enhance their brand visibility and drive sales growth. 

Solution 

Commission Factory's Launch Package provided Ride Electric with the tools and support they needed to build a solid foundation for their affiliate program. Under the expert guidance of the Client Strategy Team and their dedicated Service Plan Manager, the brand received in-depth platform training, covering crucial aspects like creative management, CPA setups, and bonus/placement fee processes. 

Additionally, despite an initial focus on affiliate campaigns that required CPA increases only, by better understanding the dynamics of how affiliates operate and wanting to remain competitive in a saturated market, Ride Electric became flexible and open to exploring hybrid opportunities as they arose. This approach led to strategic decisions, including partnerships with exclusive codes, CPA increases, and tenancy fees. The brand invested in several targeted initiatives with key publishers; Reward Gateway, Afterpay, and Shopback.   

Specific strategies implemented during the Launch Package included: 

• Uploading campaign-focused banners to refresh their offers and maintain engagement. 

• Onboarding 89 publishers, with 10 becoming transaction active and 54 click active. 

• Booking 19 strategic placements, including six exclusive codes, three paid partnerships with top-performing affiliates, and 10 CPA increases with 10 affiliates to further incentivise performance and enhance brand awareness.
  

Results 

The results of the Launch Package were impressive, demonstrating the power of strategic and targeted affiliate marketing: 

• Average Order Value (AOV): $420 

• New Customers: 87.5% of customers during the launch period were new, with 12.5% being return customers. 

• Placements: A total of 19 placements were secured, leading to increased brand exposure and sales conversions. 
  

Additionally, the package drove up to $15K in sales revenue for the brand during the campaign period. 

Testimonial 

Amanda Botton, Marketing and eCommerce Manager at Ride Electric, shared her experience: 

“Setting up our affiliate program on Commission Factory has been a seamless experience, thanks to Demetria. From the moment our account was created, she provided invaluable support, answering every question I had about the platform with clarity and patience. Her expertise in sourcing top-tier affiliates has been a game-changer for our program, connecting us with partners that align perfectly with our brand. Demetria’s proactive approach and attention to detail made the whole process smooth and efficient. 

Working with Demetria has been an absolute pleasure, and we’re looking forward to continuing this successful partnership. I highly recommend the launch package to anyone looking to make the most of their affiliate marketing efforts on Commission Factory. It can be overwhelming, but with their support, you will be able to have a nice and smooth start to your new program.” 

Conclusion 

Ride Electric was highly satisfied with the impressive results achieved through the Launch Package, leading them to further invest in their affiliate channel growth by opting into Commission Factory’s Q4 Early Bird Golden Quarter Package. Additionally, they upgraded their service level to Lite, further reinforcing their confidence in the continued success of their affiliate marketing strategy. 

You can partner with Ride Electric via the Commission Factory network today by clicking here. 

Commission Factory is not only the Asia-Pacific region's largest affiliate platform, working with more than 900 of the world's biggest brands, it is also a performance marketing platform that allows affiliates, partners and content creators to earn money and online businesses to increase sales.

Connect with the Commission Factory team to learn more about how we help brands and partners build and grow their affiliate marketing strategies.